Our digital ambition

The future at QIAGEN looks digital

Digitization is a key strategic ambition for QIAGEN. The reason? Our customers are researchers and clinicians whose work has life changing potential. Through digitization we hope to make their day-to-day work lives a little easier, so they can spend more of their time making improvements in life a reality.
We have embarked on an exciting journey to leverage digital trends and advanced technologies. Through digital lighthouse projects and hackathons, we are pioneering tools to better address our customer needs and provide a seamless user experience. It is changing the way we do our business and shaping QIAGEN for the years ahead.

Embracing next generation digital sales platforms

We believe the best way to provide relevant digital solutions is by listening to our customers. And our research tells us that customers want to experience tailored content, personalized shopping, exclusive benefits and easy and fast purchasing. We are developing digital platforms to address all of these points. Today QIAGEN’s 5,000 products can be purchased via our web shop and various other digital channels including punchouts and WeChat.

Seamless user experience

Research is absolutely key to our customers and we want them to thrive. We offer our customer various digital tools to navigate our product portfolio and retrieve information and thus help them to make the best choices and optimize the work they do. Our ambition is to continuously integrate all our digital solutions into one connected ecosystem to provide a seamless data flow and excellent user experience.

• GeneGlobe
• QIAsphere
• My QIAGEN

Decision-making through smart data

Our data science and analytical capabilities are transforming QIAGEN into a data-enabled company - turning data into value and driving efficiency. We do this by embedding advanced analytics and data science applications into business processes to increase transparency, informed planning, and flexible & smart decision-making.
The technologies we use track important patterns throughout the entire value chain, which in turn provide us with key insights into previously untapped data. 

Keeping up to date on cutting-edge technologies

Making use of digital innovations is our goal both within QIAGEN and in all of our external endeavors. We collaborate with startups, conduct hackathons, and boast an internal network of digital enthusiasts and ambassadors. These activities ensure we stay up-to-date on cutting-edge technologies that drive our digital lighthouse projects' implementation and success.

Who we are

The Digital Accelerator is QIAGEN’s central digitalization enabler, mandated with driving QIAGEN’s digital transformation along the entire value chain. It is a cross-functional team of specialists from IT & Software Development, Data Science, eCommerce, Social Media Marketing, and Innovation & Strategy. Together with our partners across the entire business, we build digital solutions to bring QIAGEN's ambitious goals to life. We embody the idea of “select – build quick – test, learn & adapt – scale what works” and aim to foster an agile and innovative culture across the company.